I am a sucker for lip products. And if I can find one that lasts, it makes me a very happy camper. I was new to Klara Cosmetics when I first purchased the Kiss Proof Lips in #09. I saw them have a sale advertised on Twitter, and as soon as I saw these, I was sold. The Kiss Proof Lip Products claim to give 24 hours worth of matte lips in a variety of shades. #09 is a vibrant watermelon pink, and for me, leans on the warmer side. This is not a product you can wear with flaky lips as this will make any crack or flake stick out like a sore thumb. It is very matte and I also suggest taking care when applying, because it stains skin if left on too long. Sometimes the wand can get a little overloaded with product and make it difficult to get a precise application, so I will use a lip brush to outline the edges.